About the research

This book is based on months of research on how ecommerce entrepreneurs make importante decisions, such as where to spend their marketing budgets or when to invest in SEO.

We looked at the numbers from thousands of successful online stores using Compass, an analytics solution for ecommerce, to arrive at a set of recommendations about how to build a successful business.

About this book

Ecommerce Genome is a guide to building a successful online store. It was written for starting entrepreneurs and seasoned ecommerce managers alike. In Ecommerce Genome you'll learn:

  • A new way of managing businesses, inspired by tech startups;
  • Data-based answers to pressing questions facing every day decision-making in ecommerce management;
  • What does the data say about growing a successful online store.

What you'll learn in this book

1. Focus on Learning

A new way of managing a company based on how successful tech startups operate. The key to do that is the ability to learn. If a company can adapt to whatever comes their way, be that a case of bad PR or a new scary competitor, it will multiply their chances of success.

2. Focus on What Matters

Many successful ecommerce entrepreneurs answered a questionnaire detailing how to find a niche market, how much money is enough to open an online store, if digital influencers are worth it, and so on. We combined their answers with Compass's data to provide definitive answers for the most pressing questions facing online entrepreneurs.

3. Focus on Growth

This section is about how to start a business that is prepared for growth. You'll learn what is the best way to market each type of online store and how they can acquire new customers, all based on data.

4. Focus on Loyalty

The last section is all about the customer. We'll dig into the data of thousands of successful stores to learn how valuable loyal customers can be for ecommerce businesses and what does the data say about different strategies that can help increase loyalty.

About the author


Ramon Bez is a growth hacker with ten years of experience in using data to find opportunities for sustainable and profitable growth. In his previous ecommerce job, at TourRadar, he helped raise revenues from $500k to $1M in under a year. In Compass he was responsible for researching Compass's data system and write content on how to grow an online store based on data.

About Compass

With thousands of merchants making $13B+ in annual GMV, Compass is the leading solution for automated management reports and benchmarks for small and medium-sized online merchants. It is made for executives who seek visibility on how to improve their business’ ROI without having to rely on a team of analysts. Compass automatically prepares best-practice reports and benchmarks for your weekly and monthly business meetings.